At_home expansion Opportunity: Leverage Geja's @ Home Fondue Experience to upsell corporate gifting, virtual events, and delivery partnerships. Sales can promote themed fondue bundles, wine pairings, and subscription options to expand revenue beyond the dine-in model.

Romance & events Opportunity: Position Geja's as a premium venue for anniversaries, date nights, and private celebrations. Propose event packages, off-peak private dining experiences, and partnerships with local florists or music venues to cross-sell experiences.

Digital marketing Opportunity: Expand digital reach by optimizing for local search and driving online reservations. Propose managed Google Ads and retargeting campaigns tailored to romance, special occasions, and fondue themes; upsell wine and dessert add-ons at checkout.

Wine & pairing Opportunity: Monetize the staff-driven wine pairing expertise into curated experiences, virtual tastings, and giftable pairing guides. Develop partnerships with wine distributors or local vineyards to create exclusive pairings that boost check average.

Community & partnerships Opportunity: Build alliances with Chicago tourism boards, hotels, and event planners to attract out-of-town guests and corporate travelers. Create referral programs, packaged dinner experiences, and seasonal promotions to increase foot traffic.