Niche Expertise in IBMi GEMKO's specialization in IBM Power / IBMi technology presents a clear sales opportunity for businesses looking to leverage IBM investments efficiently. Positioning the company as a specialized provider in this segment can attract clients seeking expertise in this niche area.

Strategic Partnership with Bonadio Being a subsidiary of The Bonadio Group, a prominent CPA firm, GEMKO can tap into the client network of its parent company for cross-selling opportunities. Leveraging this partnership strategically can lead to enhanced sales prospects and increased market reach.

Technological Capabilities GEMKO's tech stack, including tools such as Google Analytics, jQuery, and Bootstrap, showcases the company's advanced technological capabilities. Highlighting these technologies in sales pitches can position GEMKO as a cutting-edge solution provider, potentially attracting tech-savvy clients.

Competitive Landscape Insights By comparing GEMKO's profile with similar companies like Acxiom, Equifax, and LexisNexis, sales teams can identify unique selling points and competitive advantages to differentiate the company in the market. Understanding the competitive landscape can aid in tailoring sales strategies effectively.

Market Expansion Opportunities Exploring market expansion beyond its current location can open up new sales avenues for GEMKO. With a strong foundation in IT services and consulting, the company can capitalize on geographical opportunities to reach a larger client base and drive sales growth.