General Equipment Company

Machinery ManufacturingMinnesota, United States11-50 Employees

Business decisions got you cornered. Long drawn out buying processes, changing requirements, budget constraints, hours spent researching available options, approvals, you name it.  Whether you’re a business owner, procurement manager or part of a buying committee we understand what you go through and all the people you may need to please in the process. We get it and can help. We’ve been there ourselves. 

It's like a junkyard dog named Bucky staring you down, teeth bared, and you’re about to become his evening dinner. The door is seven feet away. You dare not move, mind racing, fear sets in, your life hangs in the balance. A bead of sweat slowly rolls down your forehead and hangs precipitously from your brow. Just when you thought things couldn’t get worse, Bucky gives a low, menacing growl and slowly licks his lips in anticipation. 

Time to throw that dog a real bone and get ready to run. We give you the juice to sprint and not look back. We build contractor grade, extreme duty, light construction equipment... engineered to perfection. Cut your headaches, save time, money and physical wear and tear on you, your crew and your customers. Rock solid solutions that handle serious abuse. Rugged materials, smart ergonomic design, balance, handling, maneuverability, ease of adjustment and transportation, and above all designed for your safety. 

And if that ain’t enough, you get one stop shop convenience. Everything you need for your most demanding applications plus, 24/7 customer service at your beck and call so you’re never left alone or stranded. A shoulder you can lean on for expert knowledge and advice. Your failure is not an option.

Remove the fear. Real value that you can feel and see the results of on the jobsite and in the bank. Family Owned, American Made. No Bull, no fancy suits. Trusted by thousands day in, day out. Absolutely no one else does it better. And we can prove it. 70 years strong in the making. We are General.

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