Insights

Fast Delivery Partnerships Capitalize on next day delivery and free samples to win contractor and building professional accounts, offering bundled flooring packages and showroom experiences to shorten procurement cycles.

Digital Showroom Experience Enhance the online showroom with three dimensional visuals powered by three.js and integrate with HubSpot to capture and nurture leads, converting online interest into qualified opportunities.

Cross Sell Opportunity Expand across adjacent product categories such as tools and accessories to builders and property managers, leveraging existing inventory depth to raise average order value and drive repeat business.

Commercial Focus Develop targeted programs for commercial segments including hospitality and multistory projects in the region, with rapid replenishment options and dedicated account managers.

Data driven Outreach Leverage analytics from the Predictive Index and HubSpot to identify high value accounts, refine messaging, and execute account based marketing for flooring pros.

General Floor Tech Stack

General Floor uses 8 technology products and services including Cloudinary, Network Solutions, ADP, and more. Explore General Floor's tech stack below.

  • Cloudinary
    Content Delivery Network
  • Network Solutions
    Domain Name Services
  • ADP
    Human Resource Management System
  • ADP HRMS
    Human Resource Management System
  • HubSpot
    Marketing Automation
  • The Predictive Index
    Pre-employment Assessment
  • three.js
    Programming Languages
  • VMware
    Virtualisation Software

Media & News

General Floor's Email Address Formats

General Floor uses at least 1 format(s):
General Floor Email FormatsExamplePercentage
FLast@generalfloor.comJDoe@generalfloor.com
80%
Last@generalfloor.comDoe@generalfloor.com
15%
LFirst@generalfloor.comDJohn@generalfloor.com
3%
First@generalfloor.comJohn@generalfloor.com
2%

Frequently Asked Questions

Where is General Floor's headquarters located?

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General Floor's main headquarters is located at 190 Benigno Boulevard Bellmawr, New Jersey 08031 United States. The company has employees across 1 continents, including North America.

What is General Floor's phone number?

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You can contact General Floor's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Floor's official website and social media links?

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General Floor's official website is generalfloor.com and has social profiles on LinkedIn.

What is General Floor's NAICS code?

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General Floor's NAICS code is 42 - Wholesale Trade.

How many employees does General Floor have currently?

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As of May 2026, General Floor has approximately 123 employees across 1 continents, including North America. Key team members include Chief Financial Officer: J. S.Chief Operating Officer: L. M.President: D. C.. Explore General Floor's employee directory with LeadIQ.

What industry does General Floor belong to?

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General Floor operates in the Wholesale industry.

What technology does General Floor use?

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General Floor's tech stack includes CloudinaryNetwork SolutionsADPADP HRMSHubSpotThe Predictive Indexthree.jsVMware.

What is General Floor's email format?

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General Floor's email format typically follows the pattern of FLast@generalfloor.com. Find more General Floor email formats with LeadIQ.

When was General Floor founded?

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General Floor was founded in 1984.
General Floor logo

General Floor

WholesaleNew Jersey, United States51-200 Employees

General Floor is a wholesale flooring distributor based in Bellmawr, New Jersey. The company maintains a broad inventory that includes carpet, hard surface materials, tools, and accessories, with a focus on supporting building and flooring professionals who encounter time-consuming selection processes or hard-to-find items. Customers benefit from services such as next-day delivery, free samples, a showroom, and storage offerings, which streamline procurement and project workflows.

Operating within the wholesale flooring industry, General Floor positions itself as a supplier that facilitates efficiency for contractors and trade professionals. The business appears to emphasize convenient access and ready-to-ship items to reduce project delays, serving a professional customer base in the region. The company’s location in the New Jersey area and its mid-sized operation suggest a regional distributor model aimed at expediting material availability for its clients.

Section iconCompany Overview

Headquarters
190 Benigno Boulevard Bellmawr, New Jersey 08031 United States
Phone number
NAICS Code
42 - Wholesale Trade
Founded
1984
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    General Floor's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    General Floor's revenue is estimated to be in the range of $100M$250M

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