Insights

Fast delivery General Floor emphasizes next day delivery and free samples, presenting an opportunity to upsell streamlined logistics services, enhanced stock availability, and expanded showroom support to improve customer acquisition and retention among busy building and flooring pros.

Extensive inventory A large selection of carpet, hard surface, tools and accessories positions General Floor to partner with contractors and retailers seeking one-stop fulfillment; sales reps can target customers needing quick turnaround on specialized items.

Solar partnership Existing rooftop solar installation for General Floor signals openness to sustainability initiatives; explore energy efficiency programs, EV charging readiness, or green procurement partnerships to reduce operating costs and attract eco-conscious buyers.

Mid-market focus Revenue in the 100–250 million range with a mid-sized employee base suggests potential for scalable services such as centralized procurement, volume discounts, and co-marketing programs with manufacturers to win larger project opportunities.

Tech stack leverage Current usage of ERP/HR, CRM, advertising and cloud platforms indicates readiness for integrated sales enablement, targeted digital campaigns, and data-driven cross-selling of complementary products and services to existing customers.

Similar companies to General Floor

General Floor Tech Stack

General Floor uses 8 technology products and services including The Trade Desk, iCIMS, Cloudinary, and more. Explore General Floor's tech stack below.

General Floor's Email Address Formats

General Floor uses at least 4 email formats:
General Floor Email FormatsExamplePercentage
FLast@generalfloor.comJDoe@generalfloor.com
80%
Last@generalfloor.comDoe@generalfloor.com
15%
LFirst@generalfloor.comDJohn@generalfloor.com
3%
First@generalfloor.comJohn@generalfloor.com
2%

Frequently Asked Questions

What is General Floor's phone number?

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You can contact General Floor's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Floor's official website and social media links?

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General Floor's official website is generalfloor.com and has social profiles on LinkedIn.

How much revenue does General Floor generate?

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As of August 2026, General Floor's annual revenue is estimated to be $100M - $250M.

What is General Floor's NAICS code?

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General Floor's NAICS code is 42 - Wholesale Trade.

How many employees does General Floor have currently?

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As of August 2026, General Floor has approximately 122 employees across 1 continents, including North America. Key team members include President: P. P., Director, Operations: R. G. and Marketing Manager: J. O. D. Explore General Floor's employee directory with LeadIQ.

What industry does General Floor belong to?

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General Floor operates in the Wholesale industry.

What technology does General Floor use?

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General Floor's tech stack includes The Trade Desk, iCIMS, Cloudinary, WordPress, ADP Workforce Now, HubSpot, Microsoft Azure and VMware.

What is General Floor's email format?

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General Floor's email format typically follows the pattern of FLast@generalfloor.com. Find more General Floor email formats with LeadIQ.

When was General Floor founded?

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General Floor was founded in 1984.
General Floor logo

General Floor

WholesaleNew Jersey, United States51-200 Employees

General Floor is a wholesale flooring distributor based in Bellmawr, New Jersey. The company maintains a broad inventory that includes carpet, hard surface materials, tools, and accessories, with a focus on supporting building and flooring professionals who encounter time-consuming selection processes or hard-to-find items. Customers benefit from services such as next-day delivery, free samples, a showroom, and storage offerings, which streamline procurement and project workflows.

Operating within the wholesale flooring industry, General Floor positions itself as a supplier that facilitates efficiency for contractors and trade professionals. The business appears to emphasize convenient access and ready-to-ship items to reduce project delays, serving a professional customer base in the region. The company’s location in the New Jersey area and its mid-sized operation suggest a regional distributor model aimed at expediting material availability for its clients.

Section iconCompany Overview

Phone number
NAICS Code
42 - Wholesale Trade
Founded
1984
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    General Floor's revenue is estimated to be in the range of $100M - $250M

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