General Sentiment
Software DevelopmentNew York, United States0-1 Employees
General Sentiment is a software development company based in Greenvale, New York, that provides social analytics capabilities aimed at informing product and marketing decisions. Its offerings include a Social Intelligence Platform that analyzes online conversations to reveal actionable insights, along with an API and a custom reporting service to help executives understand brand perception and assess marketing effectiveness. The company targets brands and organizations seeking to interpret sentiment and trends in social discourse to optimize campaigns and product strategy. While positioned in the social analytics industry, its focus is on turning large-scale text data into interpretable signals for strategic decision-making. A recent development noted in public sources is NSF funding support for a project related to identifying and interpreting trends through news and blog analysis, underscoring ongoing activity in its analytic research endeavors.