General Sportwear
Retail Apparel and FashionNew York, United States51-200 Employees
General Sportwear is a mid-sized manufacturer and importer in the Retail Apparel and Fashion industry. Founded in 1927, the company is based in New York City, with its headquarters and design team in the Garment District and a distribution center in Zebulon, North Carolina. It specializes in private-label denim jeans and woven bottoms, offering design-led products and category-specific sourcing to its retail customers. The business operates a diversified sourcing network that includes company-owned factories in Central America for replenishment and chase buys, as well as facilities in China focused on fast fashion, embellishments, and specialty fabrics. This cross-hemisphere setup supports flexibility and speed to market for clients, helping them manage product availability and assortment. By combining in-house design capabilities with global manufacturing, General Sportwear serves as a responsive supplier within the apparel supply chain.