Established Customer Support With a family-owned history since 1958 and locations in Indiana and Ohio, General Truck Sales has built long-standing relationships with customers seeking reliable truck sales, servicing, and collision repair, representing a stable base for expanding fleet services or offering maintenance packages.

Award-Winning Reputation Having been named Volvo Trucks North American Dealer of the Year four times, the company demonstrates strong brand recognition and customer loyalty, creating opportunities to cross-sell aftermarket parts, upgrades, and extended service agreements.

Diverse Service Offerings The company provides comprehensive sales and service for all makes of light to heavy-duty trucks, including lease, rental, and collision centers, opening avenues to target existing customers for fleet expansion, equipment leasing, or collision repair services.

Regional Market Presence Operating in Indiana and Ohio with targeted sales and service hours, there is an opportunity to introduce digital marketing or outreach programs that can generate new leads from nearby fleets and logistics providers looking for trusted regional partners.

Modern Digital Stack Utilizing tools like Google Analytics, Tag Manager, and SAP for maintenance, the company can leverage its data assets to identify high-priority customer segments, optimize marketing campaigns, and personalize sales approaches to increase conversion rates.