Footwear Expansion Genesco operates over 1,400 stores internationally, presenting a significant opportunity for sales expansion by leveraging its established retail presence in the U.S., Canada, the U.K., and Republic of Ireland.

Brand Licensing Through licensing agreements with iconic brands like Levi’s and Dockers, Genesco has the potential to tap into wider market segments and boost sales by offering a diverse range of footwear options to consumers.

E-commerce Growth With a notable rise in e-commerce comps by 8%, Genesco can capitalize on this trend by enhancing its online retail capabilities to drive more sales and reach a larger customer base.

Strategic Partnerships Collaborations with tech companies like Atlassian, IBM, and Cisco showcase Genesco's commitment to innovation. Leveraging these partnerships can open avenues for technological solutions that streamline operations and potentially boost sales efficiency.

Market Opportunity Despite facing challenges, Genesco's strategic position in the competitive retail landscape and its recent initiatives like fitting students with new shoes present a unique market opportunity to drive sales growth while fostering community engagement.