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Insights

Global backing Genuine is part of IPG and the Jack Morton Worldwide family, enabling cross-network opportunities and a robust pipeline of mid to large clients through the IPG ecosystem.

End to End With capabilities in brand evolutions, campaigns, and websites, Genuine can win clients seeking comprehensive digital brand experiences and can upsell integrated campaigns and site redesigns.

Enterprise tech A tech stack including Optimizely, LottieFiles, Miro, and OWASP signals strong experimentation, UX, collaboration, and security competencies to appeal to enterprise clients seeking scalable, compliant digital work.

Industry fit A client roster featuring MassMutual and other regulated brands points to opportunities for deeper engagements in financial services, healthcare, and other regulated sectors, leveraging IPG network access.

Growth potential Based in Boston with 51 to 200 employees and revenue in the mid range of 100M to 250M, Genuine has room to scale services, expand offerings like data driven marketing, and tap local talent to support growth.

Genuine Tech Stack

Genuine uses 8 technology products and services including Optimizely, LottieFiles, Microsoft Excel, and more. Explore Genuine's tech stack below.

  • Optimizely
    A/B Testing
  • LottieFiles
    Design
  • Microsoft Excel
    Editors
  • Swiper
    Javascript Libraries
  • C++
    Programming Languages
  • Basecamp
    Project Management
  • OWASP
    Security
  • Miro
    Team Collaboration

Media & News

Genuine's Email Address Formats

Genuine uses at least 2 format(s):
Genuine Email FormatsExamplePercentage
FLast@wearegenuine.comJDoe@wearegenuine.com
62%
First.Last@wearegenuine.comJohn.Doe@wearegenuine.com
33%
First_Last@wearegenuine.comJohn_Doe@wearegenuine.com
3%
First_L@wearegenuine.comJohn_D@wearegenuine.com
2%
FLast@genuineinteractive.comJDoe@genuineinteractive.com
80%
First.Last@genuineinteractive.comJohn.Doe@genuineinteractive.com
13%
LFirst@genuineinteractive.comDJohn@genuineinteractive.com
3%
FirstLast@genuineinteractive.comJohnDoe@genuineinteractive.com
4%

Frequently Asked Questions

Where is Genuine's headquarters located?

Minus sign iconPlus sign iconGenuine's main headquarters is located at 500 Harrison Avenue 5r Boston, Massachusetts 02118 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Genuine's phone number?

Minus sign iconPlus sign icon You can contact Genuine's main corporate office by phone at
+1-617-451-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Genuine's stock symbol?

Minus sign iconPlus sign iconGenuine is a publicly traded company; the company's stock symbol is GPC.

What is Genuine's official website and social media links?

Minus sign iconPlus sign iconGenuine's official website is wearegenuine.com and has social profiles on LinkedIn.

What is Genuine's SIC code NAICS code?

Minus sign iconPlus sign iconGenuine's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Genuine have currently?

Minus sign iconPlus sign iconAs of June 2026, Genuine has approximately 107 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Marketing Officer: C. L.Vp Group Account Director: K. B.Vice President Of Analytics: C. L.. Explore Genuine's employee directory with LeadIQ.

What industry does Genuine belong to?

Minus sign iconPlus sign iconGenuine operates in the Advertising Services industry.

What technology does Genuine use?

Minus sign iconPlus sign iconGenuine's tech stack includes OptimizelyLottieFilesMicrosoft ExcelSwiperC++BasecampOWASPMiro.

What is Genuine's email format?

Minus sign iconPlus sign iconGenuine's email format typically follows the pattern of FLast@wearegenuine.com. Find more Genuine email formats with LeadIQ.

When was Genuine founded?

Minus sign iconPlus sign iconGenuine was founded in 2005.

Genuine

Advertising ServicesMassachusetts, United States51-200 Employees

Genuine is a mid-sized digital marketing agency based in Boston, Massachusetts, focused on creating meaningful brand experiences for client partners. Its services span brand development, campaigns, and the creation of online properties, delivered through collaborative, creative work. As part of the Interpublic Group (IPG) and aligned with the Jack Morton Worldwide network, the firm operates within a broader global advertising ecosystem.

Genuine serves brands worldwide, with clients such as Hood, Truth Initiative, Baxter, GoRVing, and MassMutual. The company helps these brands evolve their identities and connect with audiences through integrated campaigns and multi-channel touchpoints, preserving cohesive brand experiences. It sits in the Advertising Services industry, leveraging its IPG network to support client needs.

Section iconCompany Overview

Headquarters
500 Harrison Avenue 5r Boston, Massachusetts 02118 United States
Phone number
+1-617-451-****
Website
wearegenuine.com
SIC Code
8742 - Management Consulting Services
Stock Symbol
GPC
NAICS Code
541613 - Marketing Consulting Services
Founded
2005
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Genuine's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Genuine's revenue is estimated to be in the range of $100M$250M

Company Leadership

  • Stylized image of a person
    C. L.
    Chief Marketing Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. B.
    Vp Group Account Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. L.
    Vice President Of Analytics
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. S.
    Vice President Of Talent
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. M. D.
    VP Of Development, PHP
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    C. L.
    Svp Of Analytics
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. C.
    Vp, Operations Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    L. L.
    Vp, Group Account Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. P.
    Evp, Managing Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. G.
    Svp, Executive Creative Director
    Phone icon
    Mobile Phone

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