Global Market Presence Genus operates across 30 countries on six continents and supplies over 50 markets worldwide, indicating a substantial global customer base that offers numerous opportunities for expanding sales of genetics and reproductive solutions to livestock producers worldwide.

Comprehensive Product Portfolio With business units ABS Global and PIC focusing on bovine and porcine genetics respectively, there is a significant opportunity to cross-sell complementary genetics, reproduction, and health solutions to existing clients engaged in both cattle and pig farming.

Innovation & R&D Focus Genus invests in advanced gene editing, reproductive technologies, and breeding innovations, positioning it as a source of cutting-edge solutions that can meet the evolving needs of livestock producers seeking increased sustainability and productivity.

Strategic Acquisitions Recent acquisitions such as Sergal Gestió Ramadera demonstrate Genus’s growth strategy and expansion into new markets like Spain, providing sales teams with entry points into different regional livestock supply chains and biosecurity markets.

Leadership & Talent Development Ongoing leadership appointments and talent investments suggest a forward-looking company open to new partnerships and collaborations, creating opportunities to engage with key decision-makers focused on innovative animal genetics solutions.