Strategic Partnerships Georgia-Pacific has a history of forming strategic partnerships, such as with Atlanta Habitat for Humanity, Infor, and C3.ai. Leveraging these connections could open doors for collaborative sales opportunities.

Industry Innovation With the launch of the Reliability platform and investments in technology like Octech, Georgia-Pacific demonstrates a commitment to innovation. Positioning products or services that complement their tech stack could be a fruitful sales approach.

Expansion and Growth Despite office closures, Georgia-Pacific has invested significantly in new facilities, indicating growth. Targeting sales efforts towards supporting their expanding operations could lead to successful partnerships.

Community Engagement Through donations to educational institutions and partnerships with organizations like the Orangeburg-Calhoun Technical College Foundation, Georgia-Pacific shows a commitment to community engagement. Aligning sales strategies with their philanthropic efforts may enhance business relationships.

Competitive Analysis By understanding Georgia-Pacific's position relative to similar companies like Smurfit Kappa, Procter & Gamble, and Kimberly-Clark, sales professionals can identify gaps in the market or areas where they can offer differentiated solutions to gain a competitive edge.