Global interpretation Connectivity operates a global network of interpreters and on-demand video interpretation services, presenting an opportunity to upsell enterprise-scale multilingual support, including integration with clients' existing platforms and workflows.

SaaS-like marketplace As a next-generation on-demand marketplace, there is potential to engage customers seeking scalable, tech-enabled language services, with upsell paths for subscription plans, premium features, and API access for automated scheduling.

Tech stack leverage Leverage the company's tech-centric approach and current tools to propose integration with client analytics, tag management, and advertising tech for enhanced measurement, localization workflows, and seamless user experiences.

Mid-market focus With a small employee base and mid-range revenue, target growing mid-market and regional enterprise clients in regulated industries or high-demand interpretation use cases where efficient, flexible language services add strategic value.

Expansion potential Highlight opportunities to scale through partnerships or channel deals with larger IT services providers, telecoms, or enterprises seeking enriched accessibility, cross-border support, and consistent interpreter quality at volume.