Strategic Acquisition Opportunity With Serko Ltd. acquiring GetThere for $12 million, there is a clear move towards consolidating corporate travel technology platforms. This presents a prime chance to offer complementary solutions or integration services to the new parent company or similar entities seeking to expand or enhance their travel management offerings.

Partnership Expansion Potential Recent collaborations with ISON Travel and other organizations highlight an openness to strategic partnerships. Business development efforts could focus on establishing alliances with travel management providers, virtual meeting platforms, or expense management firms to create integrated solutions that appeal to large corporations.

Technology Integration Opportunities GetThere utilizes a diverse tech stack and is involved in digital engagement through platforms like Facebook, Drupal, and Preact. There is an opportunity to pitch innovative integrations or upgrades that enhance user experience, mobile access, or virtual meeting functionalities to existing clients or prospects.

Market Growth and Trends The company's focus on combining travel, virtual meetings, and expense management is aligned with current market trends favoring comprehensive, cost-efficient digital solutions. Sales initiatives can target organizations aiming to streamline their travel and virtual engagement processes during the ongoing shift toward integrated enterprise mobility solutions.

Targeting Small to Medium Firms With revenue under $1 million and a modest employee base, GetThere’s services are potentially highly scalable for small to medium-sized enterprises seeking affordable, robust corporate travel solutions. There's an opportunity to develop tailored packages that suit these clients’ budgets while offering high value in their competitive landscapes.