Wholesale Opportunities Leverage GhostBed's evolving retail presence to pursue wholesale deals with department stores and specialty bedding retailers, as well as spa and hospitality suppliers. Highlight premium positioning with the Venus Williams line and the 101-Night Sleep Trial to reduce buyer risk for new partners.

Hospitality Partnerships Target hotels, vacation rentals, and corporate gifting programs with GhostBed luxury mattresses. Offer bundled room packages including frames, sheets and pillows, and emphasize free shipping and easy returns to simplify procurement.

National Accounts Growth Capitalize on recent sales leadership appointments to grow national accounts and major distribution partnerships. Focus on dedicated US field coverage to win large volume buyers for the boxed mattress model and the massage bed collaboration.

Premium Upsell Cross-sell premium products and add-ons such as the Ghost Massage Bed powered by Cozzia and the Venus Williams collection. Create bundles with sheets, frames and pillows and use the existing ecommerce and wholesale enablement tools to boost average order value.

Digital Partnerships Expand digital and strategic partnerships by leveraging Criteo, Facebook, and the PWA enabled storefront to drive direct-to-consumer growth while supporting wholesale inquiries. Optimize wholesale onboarding through ShipStation and Apple Pay to streamline procurement.