Strategic Partnerships GhostBed Inc has a successful track record of forming strategic partnerships, evident from its collaboration with CozziaUSA to launch an innovative massage mattress. Leveraging partnerships for joint product offerings could open up new sales channels and revenue streams.

Promotions & Launches GhostBed consistently leverages promotions and new product launches to drive sales and increase market presence. Recent launches like the Venus Williams mattress collection have drawn consumer attention, presenting opportunities for upselling and cross-selling across the product line.

Key Personnel The appointment of key personnel like Craig Leffew as the director of sales and Brandon Howell as the vice president of sales demonstrates GhostBed's focus on enhancing its sales team. Building a strong and experienced sales force can lead to improved customer acquisition and retention.

Innovative Features GhostBed Inc continuously introduces innovative features like those in the Ghost Massage Bed Powered by Cozzia. Highlighting the unique selling points of these features in sales pitches can differentiate GhostBed's offerings in a competitive market, driving customer interest and sales.

Expansion & Retail Presence The expansion of GhostBed's product line into retail stores, as seen with the Venus Williams GhostBed collection, indicates a strategic move to reach a broader customer base. Targeted sales initiatives in retail outlets can capitalize on this expanded reach and drive significant sales growth.