Merged Independent Advantage Gilles Smith Purdum Insurance Agency is the result of a merger between Gilles Insurance Agency and Smith-Purdum Insurance, forming a single independent agency with access to multiple carriers. This positions the firm for cross-sell across personal, business, and life insurance to a blended client base.

Small Business Target With a focus on Central Ohio and a small team, there is strong potential to win more small business customers with tailored property and casualty packages, workers' compensation, and employee benefits.

Digital Marketing Fit The agency’s tech stack shows active use of digital channels, which opens opportunities to optimize lead generation and cross-sell through targeted online campaigns and content marketing.

Carrier Flexibility As an independent agency, they can assemble customized coverage from multiple reputable carriers, enabling competitive pricing and the opportunity to upsell life and business insurance alongside core auto and home policies.

Community Growth A family-rooted legacy and local service emphasis create opportunities for community partnerships, referrals, and chamber collaborations to expand the client base in Central Ohio.