Shopify Growth Leverage Glitter's Shopify storefront to boost revenue through improved product pages, faster checkout, and targeted upsell and cross-sell strategies; implement abandoned cart emails, product reviews, and a simple loyalty program to increase repeat purchases.

Wholesale Expansion Explore wholesale partnerships with salons and beauty retailers or private label opportunities to scale beyond direct-to-consumer; develop a streamlined wholesale portal, tiered pricing, and sample programs to accelerate distribution.

Marketing Accelerator Outsource or automate marketing to maximize impact with a small team; focus on social media management, micro-influencer outreach, and user-generated content campaigns around product launches.

Tech Hygiene Audit and streamline the tech stack for cost efficiency and security; ensure site performance with CDN optimization, plugin maintenance, backups, and privacy/compliance checks across Shopify and WordPress.

Data Insights Set up analytics and dashboards using Shopify and site data to track customer segments, channel ROI, and lifetime value; use these insights to guide pricing, promotions, and retention strategies.