Partnership Expansion Leverage proven collaborations with large dental networks to drive enterprise contracts for GLO whitening across multiple sites. The Aspen Dental Group partnership demonstrates the ability to scale whitening programs through DSOs, suggesting a sales play targeting other large groups and procurement channels. Formalize a DSO partner program with tiered incentives for adoption across multiple sites and training support via the Preferred Dealer network.

At Home Growth Capitalize on the at home practice support program to create a patient retention and revenue stream for clinics. The GLO Pro at Home program enables clinicians to offer at home whitening through a supported delivery model, creating a new channel for ongoing patient engagement. Target dental practices, DSOs, and dealers to adopt a bundled offering that includes in office and at home whitening.

Efficiency ROI Highlight efficiency benefits such as the autoclavable mouthpiece that speeds chairside whitening and reduces patient time in the chair. Use this ROI angle to pitch high volume practices and busy clinics seeking shorter appointments and improved patient satisfaction. Position GLO as a premium, time saving solution that complements existing workflows and equipment.

Digital Partnerships Leverage the current tech stack and CRM friendly approach to enable seamless procurement and marketing for clinics. Propose joint marketing and lead gen campaigns through platforms like your CRM and professional networks, and empower dealers to deploy co branded campaigns. Emphasize data driven outreach to dental groups and the potential for integrated support and ordering.

Market Leadership Capitalize on growing demand for cosmetic dentistry by promoting GLO as a leading whitening brand with a proven track record. Expand awareness and distribution beyond pilot markets by partnering with dental distributors and dealers to reach mid market practices and solo clinics. Explore white label or co branded options to broaden appeal to DSOs and dental suppliers seeking differentiated offerings.