Global Merchandising Services Employee Directory
Entertainment ProvidersEngland, United Kingdom51-200 Employees
Global Merchandising Services operates in the entertainment providers industry and was founded in 2008 by Barry Drinkwater, a long-time figure in the field. The company is based in London and Los Angeles, and it positions itself as a non-corporate alternative for artists and entertainment-rights holders seeking a blend of traditional service with contemporary development. It develops international merchandise programs that aim to be as creative as they are profitable. As a turnkey partner, it covers design, product development, manufacturing and sales across live events, web stores, sponsorships and third‑party licensing. The firm focuses on helping its clients maximize revenue across multiple channels while delivering quality merchandise to consumers. In May 2026, Global Merchandising Services was appointed as the global licensing agent for The Vita Coco Company, expanding its licensing program development footprint.
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