Expanding Audience Engagement Global News leverages multiple digital platforms including web, mobile, social media, and RSS feeds to deliver community-based news, presenting opportunities for advertising and sponsorships across diverse digital channels to enhance revenue streams.

Strategic Asset Investment Recent investments in infrastructure such as an $8 billion transmission line in New Brunswick indicate a focus on expanding broadcasting capabilities and geographic reach, creating potential for technology and services vendors to support infrastructure development or maintenance.

Content Diversification With hires across various content specialties including parenting, art, and wine, Global News is expanding its niche content offerings, providing opportunities for targeted advertising, branded content, and partnership collaborations tailored to specific audiences.

Digital Technology Use Utilizing a tech stack that includes cloud services, progressive web apps, and marketing automation tools, Global News is equipped for innovative digital campaigns and technology service partnerships to enhance user experience and operational efficiency.

Community and Corporate Partnerships Global News’s involvement in local partnerships for charity events like breast cancer research and its active engagement in community issues suggests opportunities for sponsors and vendors to collaborate on community-centric campaigns and CSR initiatives.