Prime London focus Target corporate clients seeking high-end serviced apartments in Marylebone and central London, leveraging Globe Apartments’ AA COVID-19 Confident and Visit Britain Good to Go certifications to reassure risk-averse buyers.

Boutique scale advantage Capitalize on Globe’s small, focused team and personalized service to position as a boutique alternative to larger providers, appealing to mid-market enterprises and frequent business travelers valuing consistency and tailored support.

Brand credibility Highlight RICS regulation and established market presence since 1981 to differentiate from competitors, using these credentials in outreach to procurement and travel managers seeking reliable partners.

Tech enablement Leverage existing tech stack (AWS, Zendesk, Mailchimp, Google Maps) to propose scalable managed services, automated communications, and seamless guest experiences for corporate housing programs.

Growth opportunities Identify adjacent markets and competitors with similar profiles (minted with mid-tier revenue and headcounts) to expand into additional serviced apartment partnerships, cross-sell corporate housing solutions, and long-term occupancy contracts.