Union-focused Reach Leverage Moore Organization’s exclusive union-focused insurance model to target labor unions, their members, and affiliated organizations as a primary sales channel for life, accident, and supplemental health products.

Global Community Presence Emphasize community service and global reach to partner with unions, credit unions, and marketplaces nationwide, opening opportunities for bundled benefits programs tied to corporate social responsibility initiatives.

Product Portfolio Fit Position offers for term and whole life, accident protection, and supplemental health benefits as complementary add-ons for union members, encouraging cross-sell into existing union benefit packages.

Tech-enabled Selling Utilize the tech stack (Salesforce, Meta Business Suite, Simple Analytics) to streamline lead management, automate outreach to union networks, and track conversion metrics for faster sales cycles.

Financial Scale & Partners Target mid-market and large unions with scalable premium plans given revenue range and growth potential, while aligning with similar large insurers to benchmark pricing and accelerate contract negotiations.