Advisor Enablement Globus family has built a strong advisor channel through in-person training programs, a Travel Advisor Portal, and an educational platform, enabling partners to learn about Globus, Cosmos and Avalon offerings and drive bookings.

Cross Brand Upsell The portfolio includes first-class tours, value touring, and river cruises, enabling cross-brand sales through advisors and bundles that fit varied budgets and preferences.

Sustainability Focus Lighthouse Project signals commitment to responsible travel and can attract eco-conscious suppliers and travelers seeking meaningful itineraries.

North America Growth The company is expanding in North America with business development managers in Western Canada and active involvement in travel industry events, creating opportunities to partner with Canadian and US agencies and networks.

Digital Marketing The tech stack and analytics readiness, including a Travel Advisor Portal, enable targeted co-branded marketing and measurable ROI for partner programs.