High-end to value Global breadth with a spectrum of brands from Globus to Cosmos and Avalon Waterways creates cross-sell opportunities for travel advisors targeting different budget segments and customer preferences, facilitating upsell from value tours to premium experiences.

Advisors focus Recent initiatives around in-person training, a Travel Advisor Portal, and an educational platform indicate a strong shift toward enabling travel professionals, presenting a channel to accelerate partner onboarding and increase channel-driven bookings.

Advisor-first campaigns Brand campaigns centered on travel advisors and the ‘U’ concept align with a sales angle that emphasizes agent engagement, enabling sales teams to leverage co-marketing opportunities and advisory referrals to grow bookings.

Strategic partnerships Active participation in industry events as a preferred and prime sponsor, plus ongoing B2B hiring with regional BDMs, signals opportunities to co-host or sponsor agent education sessions and local market promotions to drive collaboration and revenue.

Sustainability edge Lighthouse Project and responsible travel commitments present a differentiator for sustainability-conscious travelers, offering a selling point for partnerships with organizations and MICE segments seeking responsible itineraries and verifiable impact.