Insights

Niche Diversity Play Glow Up Games centers Black and brown joy and partners with diverse IP to create authentic experiences, presenting a unique value proposition for publishers seeking socially impactful content and expanding into inclusive markets.

High-Impact Partnership Flagship collaboration with HBO on Insecure: The Come Up Game demonstrates ability to leverage established IP and media partnerships, signaling potential for co-development, licensing deals, and cross-media opportunities.

Emerging Platform Readiness Active development across mobile and XR and a track record of creating original IP worlds indicate opportunities to sell tooling, monetization models, and platform-specific adaptations to investors and platform owners.

Funding & Growth Potential With a recent $1.2M funding position and under $1M annual revenue, Glow Up Games is in a growth phase attracting potential grants, strategic investors, and sponsorship deals aligned with diversity and representation initiatives.

Strategic Audience Access The leadership team’s background in gaming and media, plus a mission to reach unseen demographics, offers sales angles around audience-building services, brand partnerships, and tailored outreach programs to diverse communities and advertisers.

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Glow Up Games Tech Stack

Glow Up Games uses 8 technology products and services including WordPress, MySQL, WooCommerce, and more. Explore Glow Up Games's tech stack below.

  • Content Management System
  • MySQL
    Database
  • E-commerce
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • MonsterInsights
    Web Platform Extensions
  • Nginx
    Web Servers

Glow Up Games's Email Address Formats

Glow Up Games uses at least 2 email formats:
Glow Up Games Email FormatsExamplePercentage
First@glowup.gamesJohn@glowup.games
83%
Middle@glowup.gamesMichael@glowup.games
17%

Frequently Asked Questions

What is Glow Up Games's official website and social media links?

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Glow Up Games's official website is glowup.games and has social profiles on LinkedIn and Crunchbase.

How much revenue does Glow Up Games generate?

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As of July 2026, Glow Up Games's annual revenue is estimated to be <$1M.

What is Glow Up Games's NAICS code?

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Glow Up Games's NAICS code is 5112 - Software Publishers.

How many employees does Glow Up Games have currently?

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As of July 2026, Glow Up Games has approximately 3 employees across 1 continents, including South America. Key team members include Executive Administrator: T. F. Explore Glow Up Games's employee directory with LeadIQ.

What industry does Glow Up Games belong to?

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Glow Up Games operates in the Computer Games industry.

What technology does Glow Up Games use?

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Glow Up Games's tech stack includes WordPress, MySQL, WooCommerce, Google Workspace, Google Fonts API, Modernizr, MonsterInsights and Nginx.

What is Glow Up Games's email format?

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Glow Up Games's email format typically follows the pattern of First@glowup.games. Find more Glow Up Games email formats with LeadIQ.

How much funding has Glow Up Games raised to date?

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As of July 2026, Glow Up Games has raised $1.2M in funding. The last funding round occurred on Jan 17, 2021.

When was Glow Up Games founded?

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Glow Up Games was founded in 2019.
Glow Up Games logo

Glow Up Games

Computer GamesNew York, United States2-10 Employees

Glow Up Games is a small game studio based in Brooklyn, New York, focused on creating experiences that center Black and brown joy. Founded by Mitu Khandaker and Latoya Peterson, the company aims to broaden the narratives available in games beyond the mainstream. The team develops playable experiences and related technology across platforms, seeking to explore new forms of play influenced by culture.

Glow Up Games partners with diverse IP holders to deliver authentic game experiences, including their flagship title Insecure: The Come Up Game, developed in collaboration with HBO. They also work on original IP worlds across mobile and immersive formats, grounded in their cultural perspectives. The company describes its mission as building inclusive experiences that reflect underrepresented audiences and their stories.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $1.2M

    Glow Up Games has raised a total of $1.2M of funding over 2 rounds. Their latest funding round was raised on Jan 17, 2021 as a Pre Seed.

  • <$1M

    Glow Up Games's revenue is estimated to be in the range of <$1M

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