Insights

Niche Market Focus Glow Up Games specializes in creating culturally authentic gaming experiences that center Black and brown joy, presenting a unique opportunity to offer products and services that cater to underrepresented audiences and foster diverse storytelling in gaming.

Strategic Partnerships Their successful collaboration with HBO on the 'Insecure' game demonstrates a strong capability to partner with major entertainment brands, which can be leveraged to develop further licensing, IP, and co-branded initiatives targeting culturally resonant content.

Emerging Platform Development With plans to expand into mobile, XR, and innovative gameplay platforms, there is potential to introduce advanced technologies, tools, and development support for companies aiming to create immersive and inclusive gaming experiences.

Funding and Growth Potential Having secured initial seed funding of $200K and operating with a small team, Glow Up Games offers opportunities for investment and scalable partnerships focused on culturally driven content in the gaming industry.

Market Opportunities The company's focus on authentic storytelling for underrepresented groups positions it to capitalize on the growing demand for diverse content in gaming, creating opportunities for sales of related tech solutions, consulting, and content development services to similar studios and brands.

Glow Up Games Tech Stack

Glow Up Games uses 8 technology products and services including LiteSpeed Cache, MySQL, WooCommerce, and more. Explore Glow Up Games's tech stack below.

  • LiteSpeed Cache
    Caching
  • MySQL
    Database
  • WooCommerce
    E-commerce
  • Select2
    Javascript Libraries
  • Bluehost
    Web Hosting
  • Contact Form 7
    Web Platform Extensions
  • Apache HTTP Server
    Web Servers
  • LiteSpeed
    Web Servers

Glow Up Games's Email Address Formats

Glow Up Games uses at least 1 format(s):
Glow Up Games Email FormatsExamplePercentage
First@glowup.gamesJohn@glowup.games
42%
Middle@glowup.gamesMichael@glowup.games
8%
First@glowup.gamesJohn@glowup.games
42%
Middle@glowup.gamesMichael@glowup.games
8%

Frequently Asked Questions

What is Glow Up Games's official website and social media links?

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Glow Up Games's official website is glowup.games and has social profiles on LinkedInCrunchbase.

What is Glow Up Games's NAICS code?

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Glow Up Games's NAICS code is 5112 - Software Publishers.

How many employees does Glow Up Games have currently?

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As of December 2025, Glow Up Games has approximately employees across 2 continents, including North AmericaSouth America. Key team members include . Explore Glow Up Games's employee directory with LeadIQ.

What industry does Glow Up Games belong to?

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Glow Up Games operates in the Computer Games industry.

What technology does Glow Up Games use?

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Glow Up Games's tech stack includes LiteSpeed CacheMySQLWooCommerceSelect2BluehostContact Form 7Apache HTTP ServerLiteSpeed.

What is Glow Up Games's email format?

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Glow Up Games's email format typically follows the pattern of First@glowup.games. Find more Glow Up Games email formats with LeadIQ.

When was Glow Up Games founded?

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Glow Up Games was founded in 2019.

Glow Up Games

Computer GamesNew York, United States2-10 Employees

Glow Up Games is founded in the belief of the narrative power of voices outside the mainstream. CEO Mitu Khandaker and CXO Latoya Peterson represent part of that unseen demographic in games – they’ve each built 15+ year careers in the gaming and media spaces respectively – but connected over the fact that as little brown-skinned girls who loved games, they never saw any heroes that looked like them, or any stories that were about them.  

They are now combining their passion and deep expertise in games, tech, and building audiences to change this for not only themselves but also, as founders and mothers, for the next generation, too.

We build games and playful technology which centers Black and brown joy. We know that underrepresented audiences are hungry to see themselves and their stories in games, and, there is a huge opportunity to address this by inventing brand new forms of play across both existing and emergent platforms.

We partner with diverse IP partners to build deeply authentic game experiences in a way that few other studios can, such as our flagship game, Insecure: The Come Up Game, in partnership with HBO.

We’re also building our own original IP worlds in video games ranging from mobile to XR and beyond, steeped in our own cultural influences.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $1M

    Glow Up Games's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Glow Up Games's revenue is estimated to be in the range of $1M

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