Go South Coast Ltd
Ground Passenger TransportationEngland, United Kingdom201-500 Employees
Go South Coast Ltd is a bus and passenger transport operator based in Poole, Dorset, in the South West of England. It is wholly owned by the Go-Ahead Group and represents one of the group's largest and most diverse bus businesses. The company runs a large fleet across an extensive network of routes, operating more than 850 buses on over 140 services and serving core towns such as Bournemouth, Poole, Salisbury, Southampton, Swindon and the Isle of Wight, with local branding for each area and reach into rural Dorset, Hampshire and Wiltshire. Its operating portfolio includes brands such as Bluestar, Damory, Hants & Dorset Trim, Excelsior, morebus, Salisbury Reds, Southern Vectis and Swindon's Bus Company, along with Tourist Coaches. In January 2026, Go South Coast appointed Ed Wills as managing director, reflecting ongoing leadership changes to guide its expanded network.