Insights

Expanding Audience Reach GOBankingRates attracts millions of monthly users seeking personal finance advice, offering advertisers extensive exposure across leading financial portals, which presents significant opportunities for brands aiming to enhance visibility and generate high-quality leads in the finance space.

Partner Network Leverage The company's established partnerships with major platforms like MSN, CNN, CNBC, and Time/Money/Fortune enable targeted advertising campaigns, creating potential sales avenues for financial service providers looking to maximize their audience engagement through trusted channels.

Content Marketing Opportunities With a dedicated in-house editorial team producing original content and tools daily, there are opportunities for brands to sponsor or co-create bespoke financial content, driving brand awareness and consumer trust among active finance learners.

Growth and Innovation GOBankingRates' entrepreneurial and results-driven culture, combined with its recent recognition as a top money expert and successful content initiatives, suggest readiness for innovative advertising solutions and collaborative marketing campaigns that resonate with engaged personal finance audiences.

Financial Data and Insights Their recent studies and expert content on retirement, shopping, and financial wellness indicate an openness to data-driven partnership opportunities, creating potential for joint research projects, bespoke analytics services, or targeted financial product marketing.

GOBankingRates Tech Stack

GOBankingRates uses 8 technology products and services including Google Ads, Rakuten, Crazy Egg, and more. Explore GOBankingRates's tech stack below.

  • Google Ads
    Advertising
  • Rakuten
    Affiliate Advertising Networks
  • Crazy Egg
    Analytics
  • Taboola Newsroom
    Content Marketing
  • NoSQL
    Database
  • Java
    Programming Languages
  • Google
    Search Engines
  • X-XSS-Protection
    Security

Media & News

GOBankingRates's Email Address Formats

GOBankingRates uses at least 2 format(s):
GOBankingRates Email FormatsExamplePercentage
FLast@consumertrack.comJDoe@consumertrack.com
83%
FirstL@consumertrack.comJohnD@consumertrack.com
12%
FirstLast@consumertrack.comJohnDoe@consumertrack.com
2%
Last@consumertrack.comDoe@consumertrack.com
1%
FL@consumertrack.comJD@consumertrack.com
1%
First.Last@consumertrack.comJohn.Doe@consumertrack.com
1%
FirstL@gobankingrates.comJohnD@gobankingrates.com
94%
FLast@gobankingrates.comJDoe@gobankingrates.com
4%
Last@gobankingrates.comDoe@gobankingrates.com
2%

Frequently Asked Questions

Where is GOBankingRates's headquarters located?

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GOBankingRates's main headquarters is located at 1700 East Walnut Ave., 2nd Floor, Los Angeles , CA 90245, US. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is GOBankingRates's phone number?

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You can contact GOBankingRates's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GOBankingRates's official website and social media links?

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GOBankingRates's official website is gobankingrates.com and has social profiles on LinkedIn.

What is GOBankingRates's SIC code NAICS code?

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GOBankingRates's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does GOBankingRates have currently?

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As of October 2025, GOBankingRates has approximately 257 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Vice President - Human Resources: M. R.Paid Social & Cro: T. K.President: M. G.. Explore GOBankingRates's employee directory with LeadIQ.

What industry does GOBankingRates belong to?

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GOBankingRates operates in the Technology, Information and Internet industry.

What technology does GOBankingRates use?

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GOBankingRates's tech stack includes Google AdsRakutenCrazy EggTaboola NewsroomNoSQLJavaGoogleX-XSS-Protection.

What is GOBankingRates's email format?

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GOBankingRates's email format typically follows the pattern of FLast@consumertrack.com. Find more GOBankingRates email formats with LeadIQ.

When was GOBankingRates founded?

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GOBankingRates was founded in 2004.
GOBankingRates

GOBankingRates

Technology, Information and InternetUnited States201-500 Employees

GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher. 

GOBankingRates was acquired by Gen Digital in January 2025.

Our expertise includes customer acquisition, education and awareness, audience targeting and expansion and distribution across our own properties as well as Comscore Top Financial publishing partners for Fortune 1000 brands and advertisers. GOBankingRates has been a growing and profitable digital business based in Los Angeles with offices in New York and Pennsylvania for almost a decade and a half.  

GOBankingRates is unique as we build and scale our own consumer-facing websites with millions of monthly users as well as drive brand awareness and new customer acquisition for our Fortune 1000 advertisers.

We are a leading personal finance site that partners with most of the larger financial portals, including MSN.com, CNN, CNBC, BusinessInsider, Time/Money/Fortune and others to give our advertisers incredible reach across billions of monthly impressions for their ads, content, and video.

Our in-house Editorial and Design Teams create original content, articles, and tools daily for GOBankingRates.com and custom content for the brands that we work with. 

Our intent-driven audience seeks out our award-winning personal finance content to educate themselves on their financial situation and how to take action to improve it, to save money when shopping, best opportunities for investing and loans as well as travel ideas and budgets.

Our Culture

The biggest asset we have is our Team.  We promote an entrepreneurial, friendly, results-focused remote culture that applauds innovation and embraces change. Our smart, passionate and driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration. Our core values are centered around The Four Agreements by Don Miguel Ruiz

Section iconCompany Overview

Headquarters
1700 East Walnut Ave., 2nd Floor, Los Angeles , CA 90245, US
Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    GOBankingRates's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    GOBankingRates's revenue is estimated to be in the range of $50M$100M

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