Insights

Expanding Audience Reach GOBankingRates attracts millions of monthly users through its own websites and extensive partnerships with leading financial portals like MSN, CNN, CNBC, and Time/Money/Fortune. This broad reach presents a significant opportunity for brands seeking high-volume digital advertising campaigns in personal finance, investment, and banking sectors.

Strong Content Engagement With a dedicated in-house editorial team producing original content, tools, and custom features, GOBankingRates offers highly engaged, intent-driven audiences looking for financial education and solutions. This provides a prime avenue for financial services firms aiming to target consumers actively researching money management, loans, and investments.

Market Leadership & Recognition GOBankingRates is recognized as a top money expert and influential voice in the finance space, leading to enhanced credibility and potential for partnerships. Financial advisors, fintech companies, and financial education platforms can leverage its reputation to build trust and expand their customer base.

Opportunities in Financial Content The company's recent initiatives, such as studies on retiree living options and holiday spending guides, demonstrate a capacity to lead timely, relevant financial content. Collaborating on sponsored content, branded tools, or expertise-driven campaigns can enhance visibility among targeted finance-focused audiences.

Technology & Data Capabilities GOBankingRates leverages various tech tools including Google Ads, NoSQL databases, and innovative analytics solutions, enabling precise audience targeting and measurement. This technological infrastructure makes it an attractive partner for data-driven marketing efforts and performance optimization in the digital finance segment.

GOBankingRates Tech Stack

GOBankingRates uses 8 technology products and services including Google Ads, Rakuten, Crazy Egg, and more. Explore GOBankingRates's tech stack below.

  • Google Ads
    Advertising
  • Rakuten
    Affiliate Advertising Networks
  • Crazy Egg
    Analytics
  • Taboola Newsroom
    Content Marketing
  • NoSQL
    Database
  • Java
    Programming Languages
  • Google
    Search Engines
  • X-XSS-Protection
    Security

Media & News

GOBankingRates's Email Address Formats

GOBankingRates uses at least 2 format(s):
GOBankingRates Email FormatsExamplePercentage
FLast@consumertrack.comJDoe@consumertrack.com
85%
FirstL@consumertrack.comJohnD@consumertrack.com
12%
FirstLast@consumertrack.comJohnDoe@consumertrack.com
2%
Last@consumertrack.comDoe@consumertrack.com
1%
FirstL@gobankingrates.comJohnD@gobankingrates.com
94%
FLast@gobankingrates.comJDoe@gobankingrates.com
4%
Last@gobankingrates.comDoe@gobankingrates.com
2%

Frequently Asked Questions

Where is GOBankingRates's headquarters located?

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GOBankingRates's main headquarters is located at 1700 East Walnut Avenue 2nd Floor el Segundo, California 90245 United States. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is GOBankingRates's phone number?

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You can contact GOBankingRates's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GOBankingRates's official website and social media links?

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GOBankingRates's official website is gobankingrates.com and has social profiles on LinkedIn.

What is GOBankingRates's NAICS code?

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GOBankingRates's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does GOBankingRates have currently?

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As of April 2026, GOBankingRates has approximately 228 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Vice President Of Revenue Operations: J. K.Vice President - Human Resources: M. R.President: M. G.. Explore GOBankingRates's employee directory with LeadIQ.

What industry does GOBankingRates belong to?

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GOBankingRates operates in the Technology, Information and Internet industry.

What technology does GOBankingRates use?

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GOBankingRates's tech stack includes Google AdsRakutenCrazy EggTaboola NewsroomNoSQLJavaGoogleX-XSS-Protection.

What is GOBankingRates's email format?

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GOBankingRates's email format typically follows the pattern of FLast@consumertrack.com. Find more GOBankingRates email formats with LeadIQ.

When was GOBankingRates founded?

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GOBankingRates was founded in 2004.

GOBankingRates

Technology, Information and InternetCalifornia, United States201-500 Employees

GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher.

Since January 2025, GOBankingRates has been part of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through a family of trusted consumer brands.

Our expertise includes customer acquisition, education and awareness, audience targeting and expansion and distribution across our own properties as well as Comscore Top Financial publishing partners for Fortune 1000 brands and advertisers. GOBankingRates has been a growing and profitable digital business based in Los Angeles with offices in New York and Pennsylvania for almost a decade and a half.

GOBankingRates is unique as we build and scale our own consumer-facing websites with millions of monthly users as well as drive brand awareness and new customer acquisition for our Fortune 1000 advertisers.

We are a leading personal finance site that partners with most of the larger financial portals, including MSN.com, CNN, CNBC, BusinessInsider, Time/Money/Fortune and others to give our advertisers incredible reach across billions of monthly impressions for their ads, content, and video.

Our in-house Editorial and Design teams develop original content, tools, and custom brand features for GOBankingRates.com daily.

Our intent-driven audience seeks out our award-winning personal finance content to educate themselves on their financial situation and how to take action to improve it, save money when shopping, best opportunities for investing and loans as well as travel ideas and budgets.

Our Culture

The biggest asset we have is our Team. We promote an entrepreneurial, friendly, results-focused remote culture that applauds innovation and embraces change. Our smart, passionate, driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration. Our core values are centered around The Four Agreements by Don Miguel Ruiz

Section iconCompany Overview

Headquarters
1700 East Walnut Avenue 2nd Floor el Segundo, California 90245 United States
Phone number
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    GOBankingRates's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    GOBankingRates's revenue is estimated to be in the range of $25M$50M

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