Strategic Partnerships Golf Australia has recently secured a high-profile five-year partnership with Rolex SA for the Australian Opens, indicating openness to premium sponsorship collaborations and brand partnerships that can enhance visibility and stakeholder engagement.
Expanding Engagement Programs The launch of new initiatives like Mini Golf, Pitch & Putt, and Swing It through the MyGolf Schools program demonstrates a focus on grassroots and youth engagement, presenting opportunities for vendors and sponsors involved in golf equipment, training aids, and youth sports development.
Focus on Safety and Inclusion The introduction of the Level Up safeguarding program during National Child Protection Week highlights a dedication to youth safety and inclusive practices, which could appeal to companies specializing in safety equipment, educational programs, and community engagement solutions.
Facility and Event Expansion Golf Australia's active involvement in hosting major tournaments and events like the Australian Open and their partnerships with industry bodies suggest opportunities for event management, hospitality, and technical service providers to collaborate on large-scale sporting events.
Digital and Audience Engagement With a diverse tech stack including Facebook Pixel, New Relic, and Cookiebot, Golf Australia demonstrates a strong digital presence and data-driven approach, creating opportunities for digital marketing, analytics, and technology service providers to support audience growth and online engagement initiatives.