Marketing Analytics Current usage of Google Analytics and Google Search Console indicates a data driven marketing mindset. This presents an opportunity to offer advanced analytics, conversion optimization, SEO and paid media management to increase leads and showroom visits.

Web Performance Tech stack includes New Relic and Priority Hints, signaling emphasis on site performance and user experience. Propose a web performance upgrade package including speed optimization, frontend modernization, performance monitoring, and A/B testing to boost visitor-to-lead conversion, especially on mobile.

CRM DMS Integration With 51-200 employees and a footprint likely spanning multiple locations, there is a clear need for integrated CRM and DMS across stores. Offer a scalable cross-store platform with data integration, unified inventory visibility, and marketing automation to improve sales velocity and service retention.

Local Market Focus Based in Bloomfield Hills, Michigan, opportunities exist for local market campaigns. Propose local SEO, Google Ads, and inventory syndication to the Detroit metro area to drive showroom traffic and service bookings.

Mid Market Growth As a mid sized dealer group competing with large automotive networks, there is value in scalable, cost effective solutions and single-vendor deployments. Offer flexible pricing, strong security, and integrated analytics and marketing tools to streamline procurement and improve ROI across the portfolio.