Insights

Niche Digital Focus Good Behavior specializes in brand and identity experiences for digital-first audiences, making it an ideal partner for brands seeking innovative, mobile-optimized design solutions to enhance their online presence and engagement.

Boutique Agility With a small team of 2-10 employees, Good Behavior offers personalized, flexible service, appealing to clients looking for bespoke design expertise with quick turnaround times in a competitive digital landscape.

Market Differentiation Operating in the design services industry alongside larger competitors like IDEO and R/GA positions Good Behavior as a specialized, boutique alternative, ideal for clients seeking targeted branding and identity work with a creative edge.

Growing Revenue Potential With an estimated revenue range of one to ten million dollars, Good Behavior demonstrates a solid financial foundation, presenting opportunities to upsell integrated digital branding packages or expanded marketing services.

Tech Stack Versatility Utilizing modern web development tools such as Squarespace, Webpack, and Adobe Fonts, Good Behavior is well-equipped to deliver innovative, scalable design projects; this technical agility offers avenues for cross-selling complementary digital solutions to clients.

Good Behavior Tech Stack

Good Behavior uses 8 technology products and services including Squarespace, Webpack, Cart Functionality, and more. Explore Good Behavior's tech stack below.

  • Squarespace
    Content Management System
  • Webpack
    Development
  • Cart Functionality
    E-commerce
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Adobe Fonts
    Web Fonts

Media & News

Good Behavior's Email Address Formats

Good Behavior uses at least 1 format(s):
Good Behavior Email FormatsExamplePercentage
First@goodbehavior.coJohn@goodbehavior.co
50%
First@goodbehavior.coJohn@goodbehavior.co
50%

Frequently Asked Questions

Where is Good Behavior's headquarters located?

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Good Behavior's main headquarters is located at 6780 Munger Ypsilanti, MI 48197 United States. The company has employees across 1 continents, including North America.

What is Good Behavior's phone number?

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You can contact Good Behavior's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Good Behavior's official website and social media links?

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Good Behavior's official website is goodbehavior.co and has social profiles on LinkedIn.

What is Good Behavior's NAICS code?

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Good Behavior's NAICS code is 5414 - Specialized Design Services.

How many employees does Good Behavior have currently?

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As of October 2025, Good Behavior has approximately 2 employees across 1 continents, including North America. Key team members include Principal + Freelance Designer: J. L.. Explore Good Behavior's employee directory with LeadIQ.

What industry does Good Behavior belong to?

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Good Behavior operates in the Design Services industry.

What technology does Good Behavior use?

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Good Behavior's tech stack includes SquarespaceWebpackCart FunctionalityGoogle WorkspaceGoogle Fonts APIjQueryModernizrAdobe Fonts.

What is Good Behavior's email format?

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Good Behavior's email format typically follows the pattern of First@goodbehavior.co. Find more Good Behavior email formats with LeadIQ.

When was Good Behavior founded?

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Good Behavior was founded in 2014.

Good Behavior

Design ServicesMichigan, United States2-10 Employees

Good Behavior is a small, but mighty, creative design studio led by Jim Leszczynski.

We specialize in original brand and identity experiences. We’re here to help you do good work.

When you’re trying to reach an increasingly digital, mobile socially inclined audience, old school isn’t going to cut it. You have to be fast, first and fearless to stand out. Good Behavior can help you boldly go where your brand needs to go. 

Design and idea studio in Detroit, Michigan

Brand and identity work for B2B and B2C.

Section iconCompany Overview

Headquarters
6780 Munger Ypsilanti, MI 48197 United States
Phone number
NAICS Code
5414 - Specialized Design Services
Founded
2014
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Good Behavior's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Good Behavior's revenue is estimated to be in the range of $1M$10M

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