Sustainable Value Good Man Brand is a B-Corp with a sustainability focus and donates 3% of net profits to a youth foundation, presenting a strong story for premium responsible apparel partnerships and co-branded initiatives.

Founder Cred Founded by high-profile NFL quarterback Russell Wilson, the brand benefits from a compelling founder-led narrative that can accelerate partnerships, influencer programs, and strategic collaborations with sports and lifestyle brands.

Growth Profile Revenue is in the multi-million range with a lean team (11-50 employees), suggesting agility and room for scaled collaborations, private label lines, or wholesale programs to expand market reach.

Tech & Ops Technical stack includes AWS, S3, e-commerce integrations, and payment platforms, enabling scalable digital commerce, joint technology-driven campaigns, and efficient data-sharing for partner marketing.

Market Position Competitive set includes mid-size premium brands; opportunities exist in wholesale expansion, North American distribution, and targeted campaigns with like-minded retailers seeking sustainable, purpose-driven menswear.