Wholesale Potential Position Myles Apparel for wholesale by targeting specialty retailers, gym studios, and wellness brands for collaborations and capsule drops. With funding and a gym focused identity, create a wholesale catalog and outreach plan to generate B2B opportunities.

Analytics Driven Leverage the existing tech stack to optimize conversion and sizing. Propose a CRO program, personalized email flows, and on site experiments using Clarity insights, while integrating with Kiwi Sizing and returns data to reduce friction and lift order value.

Smart Returns Highlight the combined advantage of Happy Returns, Loop Returns, and Kiwi Sizing to reduce returns, improve fit confidence, and build sustainability credentials. Propose a storytelling campaign and a loyalty program that rewards low-returns customers.

Gym Partnerships Capitalize on gym and influencer networks to grow brand awareness and drive trial. Propose an ambassador program, co branded events, and affiliate incentives with studios, trainers, and fitness communities, starting with local SF partners.

Niche Advantage Differentiate from mass brands by emphasizing fitness lifestyle, design led apparel, and community. Test limited edition lines or private label partnerships with like minded vendors and explore regional pop ups to validate product fit.