Insights

Sustainable Health Target retailers emphasizing safe, plant-based home care. Good Natured Brand positions itself around family and pet safety with natural ingredients, presenting a strong opportunity to partner with retailers prioritizing clean, non-toxic products.

Growing Brand capitalize on claimed broad reach with millions of households and over 200M social media impressions. Potential for co-branded campaigns or exclusive in-store activations to leverage the brand’s community and awareness.

Funding & Growth Backed by notable investors and a parent with AI-driven innovation experience suggests scale potential and willingness to invest in marketing, product development, and distribution—ideal for retail partners seeking growth-stage brands with expansion plans.

Product Suite Starting with Carpet Deodorizer and expanding to pet and family-safe home care products. Opportunity to cross-sell into adjacent categories within existing store banners or through bundled offers with complementary cleaning lines.

Data & Tech Utilizes modern tech stack (Google Cloud, analytics, AI-backed innovation signals) enabling scalable e-commerce and digital marketing partnerships. Leverage for targeted online campaigns, retailer portals, and performance tracking to drive joint ROI.

Good Natured Brand Tech Stack

Good Natured Brand uses 8 technology products and services including Google Cloud DNS, Google Workspace, Preact, and more. Explore Good Natured Brand's tech stack below.

  • Google Cloud DNS
    Domain Name Services
  • Google Workspace
    Email
  • Preact
    Javascript Libraries
  • Appstle
    Loyalty And Gamification
  • Tailwind CSS
    UI Frameworks
  • Pinterest
    Visual And User Generated Content Marketing
  • Google Analytics
    Web Analytics
  • Adobe Fonts
    Web Fonts

Media & News

Good Natured Brand's Email Address Formats

Good Natured Brand uses at least 2 format(s):
Good Natured Brand Email FormatsExamplePercentage
First@florabrands.comJohn@florabrands.com
100%
First@goodnaturedbrand.comJohn@goodnaturedbrand.com
100%

Frequently Asked Questions

What is Good Natured Brand's stock symbol?

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Good Natured Brand is a publicly traded company; the company's stock symbol is FLGC.

What is Good Natured Brand's official website and social media links?

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Good Natured Brand's official website is goodnaturedbrand.com and has social profiles on LinkedIn.

How much revenue does Good Natured Brand generate?

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As of July 2026, Good Natured Brand's annual revenue is estimated to be $50M - $100M.

What is Good Natured Brand's NAICS code?

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Good Natured Brand's NAICS code is 44-45 - Retail Trade.

How many employees does Good Natured Brand have currently?

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As of July 2026, Good Natured Brand has approximately 110 employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer: U. K.Marketing Director: S. B.Associate Growth Manager: E. A.. Explore Good Natured Brand's employee directory with LeadIQ.

What industry does Good Natured Brand belong to?

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Good Natured Brand operates in the Retail industry.

What technology does Good Natured Brand use?

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Good Natured Brand's tech stack includes Google Cloud DNSGoogle WorkspacePreactAppstleTailwind CSSPinterestGoogle AnalyticsAdobe Fonts.

What is Good Natured Brand's email format?

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Good Natured Brand's email format typically follows the pattern of First@florabrands.com. Find more Good Natured Brand email formats with LeadIQ.

How much funding has Good Natured Brand raised to date?

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As of July 2026, Good Natured Brand has raised $9M in funding. The last funding round occurred on Sep 28, 2022.

When was Good Natured Brand founded?

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Good Natured Brand was founded in 2021.
Good Natured Brand logo

Good Natured Brand

RetailNew York, United States51-200 Employees

Good Natured Brand is a New York City, New York-based retailer that develops plant-based home care products designed to be safe for families and pets. Its product line includes a best-selling Carpet Deodorizer and other family- and pet-safe essentials aimed at keeping homes fresh and clean with natural ingredients. It targets families and households seeking healthier cleaning options, offering products that prioritize safety for kids, pets, and the environment. The brand traces its origins to Maine and a mother's influence, reflecting its plant-based emphasis. The parent company Flora supports Good Natured Brand with leadership drawn from major firms including Goldman Sachs, Google, L'Oreal, Amazon, and Walmart, leveraging diverse expertise to guide operations and innovation.

Section iconCompany Overview

Stock Symbol
FLGC
NAICS Code
44-45 - Retail Trade
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $9M

    Good Natured Brand has raised a total of $9M of funding over 2 rounds. Their latest funding round was raised on Sep 28, 2022as a seed.

  • $50M - $100M

    Good Natured Brand's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $9M

    Good Natured Brand has raised a total of $9M of funding over 2 rounds. Their latest funding round was raised on Sep 28, 2022as a seed.

  • $50M - $100M

    Good Natured Brand's revenue is estimated to be in the range of $50M - $100M

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