Growing Market Presence Good Protein has achieved significant sales, with over 30 million shakes sold across Canada since 2019, indicating a strong consumer demand for plant-based health products and potential for expanded distribution channels.

Health-Conscious Consumers The company's focus on incorporating probiotics, vitamins, minerals, and complete plant-based proteins positions it well to target health-conscious customers who seek functional and nutritious beverages.

Digital Engagement Utilizing technologies such as TikTok Pixel and Asana reflects an active digital marketing strategy and efficient project management, providing opportunities for targeted advertising and scalable online campaigns.

Expanding Product Lines With a focus on taste and health benefits, there is potential to diversify product offerings, such as additional flavors or complementary health foods, to increasing customer loyalty and market share.

Financial Growth Potential Current revenue estimates between 1 million and 10 million USD, alongside a niche market similar to competitors, suggest opportunities for tailored sales approaches to accelerate revenue expansion in the health and wellness industry.