Scale and Modernization GoodLife operates a nationwide network of more than 400 clubs serving about 1.5 million members. The scale, combined with active tech adoption (Power Apps, Microsoft 365, Workday Learning, Microsoft Azure ExpressRoute), creates opportunities to modernize operations, member experience, and analytics with integrated enterprise solutions.

Debt Fueled Expansion Recent financing of about $800 million in private credit signals aggressive expansion and capital deployment for clubs, equipment, and technology upgrades. This financing theme creates demand for scalable procurement, project management, and data integration solutions that align with lenders' reporting requirements.

Experience Driven Partnerships Partnerships with FunXtion, Hyrox, Girls Gone Strong, and CoverMe extend women-centered coaching and group fitness experiences across 198 locations. With 1,750 instructors delivering thousands of weekly sessions, there are clear cross-sell opportunities for instructor management, scheduling, LMS, and joint marketing initiatives.

Staffing and HR Managing a large workforce across numerous clubs highlights opportunities for HRIS, payroll, scheduling, and professional development platforms that streamline staffing, compliance, and training, especially given existing use of Workday Learning and instructor management tools.

Market Leadership Opportunity As Canada's largest fitness operator and a major global player, GoodLife is well positioned to capitalize on rising demand for group fitness and digital/hybrid experiences. Sales opportunities include member engagement platforms, loyalty and marketing automation, corporate wellness programs, and data-driven marketing to drive retention and expansion.