Strategic Partnerships Highlight the recent and ongoing collaborations with law firms, service providers, and other cultural organizations (e.g., Katten Muchin Rosenman LLP, Capacity Interactive, Teatro Vista, and ShopImpact) as opportunities to offer sponsorships, corporate partnerships, or joint marketing packages that align with Goodman Theatre’s community and educational initiatives.

Community Engagement Leverage the 100 Free Acts of Theater initiative and Chicago-wide programming to propose scalable, sponsor-backed access programs, digital engagement packages, and event-based sponsorships that boost visibility for brands while supporting accessibility and audience development.

Digital & Tech With a tech stack including AWS, Optimizely, and analytics tools like Hotjar, present opportunities for data-driven marketing services, audience insights, customized digital experiences, and performance optimization for on-sale campaigns and member drives.

Leadership & Funding Recognize leadership transitions and governance changes (e.g., executive leadership shift) as a chance to offer strategic advisory services, fundraising campaigns, or donor stewardship solutions that align with nonprofit board and executive priorities.

Brand & Reputation Capitalizing on industry recognition (Jeff Award wins, international renown) and cross-industry partnerships (e.g., with media and entertainment entities) to position sponsorship packages, media rights, and branded content opportunities that amplify Goodman Theatre’s prestige to potential corporate partners.