Goodnature
Design ServicesWellington, New Zealand11-50 Employees
Goodnature is a Wellington-based design and manufacturing company that develops automatic traps for pest control. The traps are designed to humanely kill pest animals and then reset themselves, enabling ongoing management without repeated intervention. The work aims to mitigate biodiversity decline by reducing the impact of introduced predators. Operating within the design services field, the company emphasizes practical, durable product solutions. Goodnature has established distribution channels, including stocking arrangements with Mitre 10 to bring its products to market. Recent recognition includes a 2025 iF Design Awards win for excellence in household product design, following earlier accolades such as the Mitre 10 Innovation Award in 2019.