Market Focus The company's emphasis on healthy, nutrient-dense beverages using cold-press technology positions it as a premium lifestyle brand, which could be appealing to health-conscious consumers seeking high-quality, innovative beverage options.

Operational Shifts Recent closures of their Vancouver and UK locations suggest a potential need to optimize their retail footprint or explore new distribution channels such as online sales or wholesale partnerships to reach broader markets more efficiently.

Digital Engagement Utilization of digital tools like Facebook Pixel, Google Analytics, and Mailchimp indicates an active focus on online customer engagement and marketing, providing a platform for targeted promotions and customer retention strategies.

Market Positioning With estimated revenues between one and ten million dollars and comparables in the healthy beverage industry, there is growth potential in expanding product offerings or leveraging their mobile truck concept for corporate or event catering opportunities.

Partnership Opportunities The company's history of collaborations, such as with TMRW Foods, demonstrates openness to strategic alliances which could be expanded to include local gyms, wellness centers, or foodservice providers to enhance brand visibility and sales channels.