Market Contraction The company has recently closed multiple locations both in Vancouver and the UK, indicating a potential strategic pivot or budget realignment which may open opportunities to offer streamlined, scalable solutions or partnerships to help stabilize or grow their brand presence.

Limited Digital Footprint While The Juice Truck utilizes basic digital tools like Google Analytics and Mailchimp, there is an opportunity to expand their digital marketing capabilities to increase customer engagement, boost sales, and enhance local and mobile customer targeting strategies.

Growing Industry Competition With several competitors in the juice and health drink market generating substantial revenue and large employee bases, there is potential to differentiate by offering innovative product technology, expanded distribution channels, or loyalty programs to reclaim market share.

Health and Sustainability Trends Their focus on cold-pressed, nutrient-rich drinks aligns well with the rising consumer demand for health and wellness products, creating an opportunity to develop premium offerings, branded merchandise, or educational content to deepen customer loyalty.

Potential for Expansion The company's mobile and community-based approach suggests opportunities for collaborations with local events, health initiatives, or corporate wellness programs, which could elevate brand visibility and open additional revenue streams in the health food sector.