Good's Insurance Agency is now Trucordia

InsuranceUtah, United States11-50 Employees

Trucordia Insurance Services, LLC, formerly Good's Insurance Agency, is an insurance brokerage based in Lindon, Utah, at 2745 West 600 North Suite 500, Lindon, UT 84042, United States. The company operates in the insurance industry, is described as a top 20 U.S. insurance brokerage, employs 11-50 people, and reports revenue in the range of $100 million to $250 million. The name Trucordia reflects a focus on trust and accord, with a description of the business emphasizing integrity, harmony, and collaboration. In 2026, Trucordia expanded through asset acquisitions, acquiring Hecht-Stout Insurance Agency assets and Richardson Insurance, as well as JJL&W Insurance Consulting. The year also included leadership and sales hires, including Tom Legner as Senior Vice President of the Agriculture Platform, Scott Palladino as Senior Vice President, Head of Insurance Markets and Broking, Chet Laws as sales executive, and Shelley Rathsam as Vice President on the Mergers and Acquisitions team.

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