Connected Commerce Engine GOES powered by Agentic AI provides a unified growth engine linking digital media, shopper signals, and in-store actions to drive visits, basket size, and revenue. This creates cross-sell opportunities across media, analytics, and consulting for retail, e-commerce, and CPG brands.

Retail Expansion Recent wins include Publix as the exclusive shopper marketing agency for 2026 and Unleashed Brands' Urban Air footprint, showing the ability to scale with large retailers and franchise networks. This positions Goodway to pursue similar arrangements with other regional grocers and multi-site brands using the connected commerce framework.

Data and Identity The Optable partnership demonstrates a strong data and audience activation capability within the connected commerce ecosystem. There is potential to monetize privacy-safe audience targeting, identity resolution, and cross-channel measurement for current clients and prospects.

Culture and Reliability Being named an Ad Age Best Places to Work for multiple years signals stable delivery, strong client service, and strong talent retention. This reduces risk for enterprise clients and supports scalable, long-term partnerships.

Scale and Independence With significant revenue scale and nearly a century of digital-to-store experience, Goodway Group can manage large budgets and complex omnichannel programs. Its independence allows tailored, outcomes-focused engagements across strategy, media, data, and consulting.