Budget pricing Target Gorilla Paper for cost-per-unit reductions by highlighting competitive pricing on paper rolls and allied POS supplies to help them maintain affordability for small businesses and family-operated customers.

Expanded assortment Leverage their diversified product lines beyond paper rolls, including ink ribbons, disposable gloves, can liners, and more, to upsell bundles and cross-sell to current customers and POS providers.

Ecommerce stack Engage their online channels (Shopify, 3dCart) and AWS-backed infrastructure with optimized digital marketing, SEO, and targeted ads to drive direct-to-business sales and improve online conversion rates.

Mid-market positioning Position as a scalable supplier for small to mid-size operators in retail and office environments, highlighting reliability, pricing, and rapid fulfillment to win against larger paper manufacturers.

Growth signals With revenue in the lower end of mid-market and employee base of 11-50, focus on volume-based deals, channel partnerships, and exclusive bundled offerings to accelerate revenue growth and capture SME segments.