Mid-market focus Goshert Insurance is a small to mid-sized independent insurer with 11-50 employees and revenue in the 50-100 million range, indicating a solid regional footprint with potential for scalable risk management and package deals tailored to small businesses and mid-market clients.

Risk management emphasis The company highlights risk management services and on-site analysis as core offerings, presenting opportunities to upsell advanced risk control programs, safety audits, and equipment-specific coverage for commercial clients.

Digital footprint Active use of multiple digital tools (Microsoft 365, GoDaddy, social platforms) suggests readiness for digital onboarding, remote consultations, and online policy administration to attract tech-savvy SMBs.

Growth potential With revenue in the tens of millions and a regional presence, there is room to expand cross-sell across product lines (auto, property, workers’ comp, cyber) to existing customers and to target similar mid-market peers in the Indiana region.

Competition landscape Operating in a competitive space with large incumbents, Goshert can differentiate by emphasizing personalized service, full disclosure, and hand-on risk analysis to win clients seeking tailored, concierge insurance experiences.