Strategic Partnerships Identify and pursue B2B partnerships with luxury hotels, wedding planners, corporate event organizers, and upscale travel agencies in Sonoma and Napa. Leverage the Boisset Collection collaboration and a sustainability focus to offer co-branded itineraries and preferred-seller agreements. Create a partner portal and ready-to-send co-marketing kits to streamline referrals and onboarding.

Premium Experience Upsell Develop tiered offerings for private or small-group experiences, including private tours, VIP tastings with winemakers, customized itineraries, and exclusive chocolate stops. Target high-net-worth travelers, corporate retreats, and celebratory events; implement bundled pricing and add-ons to increase average booking value.

Awards Marketing Lever Promote the USA TODAY 2025 #1 Food Tour award and sustainability partnerships as social proof to attract media, luxury travel agents, and high-end hotels. Create a partner-facing pitch deck and one-pagers, and run targeted co-marketing campaigns that convert partnerships into bookings.

Expansion Opportunities Explore expansion into additional wine regions or culinary destinations using the walking-tour format, and consider partnerships with cruise lines and regional tourism boards. Pilot seasonal or urban extensions to attract local and international travelers and diversify revenue streams.

Tech and Ops Enhance operational scale with a partner CRM and simple B2B portal for agents and referrals. Optimize the booking funnel and implement performance tracking via Google Tag Manager and analytics. Build a reseller or white-label program to scale without proportional headcount.