Strategic partnerships Walks is now part of City Experiences and merged with Devour Tours, unlocking broader distribution through shore excursions, multi-port packages, and cruise-brand collaborations. This creates B2B sales opportunities with cruise lines, hotels, travel agents seeking bundled experiences.

Cross-sell opportunities The Devour Tours integration adds food and wine experiences, enabling bundled culinary and sightseeing itineraries across Europe and North America. Target customers seeking immersive, small-group tours with behind-the-scenes access to drive higher ASP.

Enterprise partnerships With a mid-market size and revenue in the hundreds of millions, Walks could pursue travel-management, incentive programs, and group-tour partnerships with corporations, events, and universities, leveraging the City Experiences network for scalable distribution.

Data driven marketing Leverage Dreamdata for attribution, Crazy Egg for site optimization, OneTrust for privacy/compliance, MaxMind for geo-targeting, and Python for data workflows to improve partner marketing ROI and personalized experiences.

Premium positioning Walks' emphasis on small groups, expert guides, and skip-the-line access supports a premium positioning. Focus on high-value travelers and corporate groups, enhance private tour offerings, and align with luxury travel segments and cruise customers to increase average order value.