The Gramercy Institute

Marketing ServicesNew York, United States11-50 Employees

The Gramercy Institute is a financial marketing industry think-tank focused on the intellectual and educational needs of senior marketers from the world's leading financial brands. Gramercy Institute is the largest global network for senior financial marketers in the world.


Based in New York City, the Gramercy Institute hosts over 20 in-depth forums for senior financial marketers each year worldwide in New York, London, San Francisco, Boston, Chicago, Philadelphia and Toronto.  Gramercy Institute hosts four important industry recognition programs; "Gramercy Financial Marketing Strategy Awards," Gramercy Institute Asset Management Marketing Awards,” “Rising Stars in Financial Marketing" and “Financial Content Marketing Awards.” GI's member firms include the world's leading bank brands and financial firms.

Gramercy Institute has conducted numerous research studies. Major studies include "Transformative Marketing in Financial Services," "Financial Media: Owned, Earned & Purchased," "Programmatic Buying in Financial," "Financial Brands Prosper By Adding Value to Society,"  "Analyzing the Effectiveness of Marketing Dollars (ROI) in Financial," "The Investor-Advisor Connection,” “Best Practices in the Digital Marketing of Financial Services,"and “The Growth of Growth Marketing in Financial.” 
GI sponsors include Bankrate, Barrons, CBS, Compete, Inc., Conde Nast, CNBC, Crain’s, Doremus, Dow Jones, Financial Times, Google Inc., International Herald Tribune, Investor’s Business Daily, InvestingChannel, Microsoft Advertising, NBC Universal, New York Times, The New Yorker, Nikkei America, Pearson Publishing, Pensions & Investments, Seeking Alpha, Sullivan, Reuters, Time Inc. Yahoo!, Yext, Wall Street Journal and other leading financial services media and marketing companies.

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