Award-Winning Reputation Grand Traverse Distillery has received multiple awards and medals at prominent spirits competitions, indicating strong industry recognition and high product quality, which can be leveraged to promote premium product collaborations or retail placements.

Diverse Product Portfolio The company produces a range of spirits including vodka, gin, whiskey, and rum from locally sourced Michigan grains, presenting opportunities to upsell or bundle products across different categories and appeal to varied consumer preferences.

Sustainability Focus Their use of Michigan-grown grains highlights a commitment to local sourcing and potentially sustainable practices, which appeals to environmentally conscious consumers and retail partners looking to support regional and sustainable brands.