Established Reputation With 35 years of experience in the printing services industry and a dedicated team, Graphic Specialties Inc. demonstrates a strong track record of quality and reliability that can be leveraged to attract clients seeking trusted printing partners.

Business Expansion The recent opening of a second facility in Livonia signifies growth and increased capacity, presenting opportunities to target larger and more diverse customer accounts requiring expanded finishing and binding services.

Technology Integration Utilizing advanced tech tools like Pressero and Akamai suggests a focus on online ordering and digital security, which can be appealing to tech-savvy clients looking for seamless and secure printing solutions.

Competitive Pricing With a revenue range of up to $50 million and comparable companies with large footprints, there is potential to position Graphic Specialties as a cost-effective yet high-quality alternative for mid-sized businesses.

Market Positioning Serving a broad range of clients alongside notable competitors like Vista and Shutterfly indicates opportunities to differentiate through personalized service, local presence in Michigan, and specialized finishing expertise for niche markets.