Community Engagement Great American Power emphasizes supporting local and national communities through employment, partnerships, discounts, and giving programs, indicating a strong focus on community-oriented initiatives that can be leveraged to develop mutually beneficial partnership opportunities and targeted marketing campaigns.

Renewable Initiatives The launch of the Green American Power initiative demonstrates the company's commitment to sustainability and environmental responsibility, creating opportunities to promote eco-friendly energy plans to environmentally conscious consumers and businesses seeking renewable energy solutions.

Deregulation Experience With roots in telecommunications deregulation, the company is positioned to capitalize on the growing trend of electricity deregulation, offering innovative product choices and competitive pricing to customers eager for more control over their energy providers.

Technology Usage The company's digital infrastructure, including tools like Google Analytics and SEO strategies, suggests they are actively utilizing technology for customer engagement and could benefit from advanced digital marketing and analytics solutions to expand their customer base.

Growth Potential Although currently small with revenue under one million dollars, Great American Power's strategic focus on renewable energy and community partnerships presents significant growth opportunities by targeting niche markets and expanding its customer offerings in the competitive utility space.