Zoho Expansion Leverage current Zoho usage to deepen CRM, marketing automation, and analytics, driving guest acquisition, retention, and cross-property upsells with seamless integration into existing operations.

Workflow Automation Extend Smartsheet capabilities to plan renovations, events, and maintenance with clear cross-functional visibility, accelerating project delivery and reducing costs through automation and dashboards.

Web & Booking Optimization GoDaddy hosting suggests an opportunity to optimize the digital storefront, booking funnel, and SEO. Propose direct-booking campaigns and Zoho integrations to boost online conversions and guest engagement.

Growth Partnerships With revenue and a midsize employee base, Great Eastern sits between smaller independents and large operators—a prime candidate for bundled tech modernization packages that compete with peers like Boyne Resorts and Peak Resorts.

Sustainability & Experience Introduce sustainability tracking and guest experience programs to differentiate the resort, attract loyalty, and access potential green incentives, while aligning marketing to sustainability-driven traveler trends.