Innovative Product Launches Great Eastern regularly introduces new insurance products such as the GREAT Life Multiplier and GREAT Index Income, indicating a focus on expanding their product portfolio to meet evolving customer needs, which presents opportunities for partners offering complementary financial solutions or digital distribution channels.

Focus on Customer Well-being The company has launched initiatives like the Great Legacy programme and health seminars in collaboration with medical providers, highlighting a commitment to holistic customer care that can be leveraged to offer wellness, medical, or legal advisory services to their clientele.

Technology Integration With a modern tech stack including NoSQL, .NET, and iOS, Great Eastern prioritizes digital innovation, making them receptive to partnerships in digital transformation, InsurTech solutions, and advanced data analytics to enhance customer experience.

Leadership Expansion Recent appointments of senior executives such as the managing director of group propositions and the Group CEO demonstrate strategic leadership growth focused on market innovation, presenting opportunities for consulting services, executive training, or strategic partnerships.

Market Engagement Their active participation in industry news and community engagement through partnerships and health seminars suggests a proactive approach to market presence and customer engagement, offering opportunities for joint marketing campaigns, corporate wellness programs, or community outreach collaborations.