Regional Tourism Channel Leverage Traverse City tourism footprint and the Great Lakes region to place products in local gift shops, hotel boutiques, wineries, and tourist attractions, and create seasonal gift sets that appeal to visitors and seasonal residents.

Private Label Potential Offer white label or contract manufacturing opportunities for small retailers and spas seeking a Michigan made bath and body line, enabling scalable bundles and co branding to accelerate retailer adoption.

Sustainability Focus Differentiate on sustainability and artisanal positioning by emphasizing natural ingredients and Michigan origin branding, appealing to eco conscious retailers who compete with larger players.

Digital Wholesale Enablement Develop a B2B digital sales channel such as an online wholesale catalog or portal to simplify retailer onboarding, ordering, and reordering, supported by the existing Google Workspace and analytics.

Partnership Network Expand through regional distribution partnerships and alliances with independent beauty, gift, and wellness retailers across the Midwest, leveraging the wholesale model to drive growth.