Insights

Community Engagement The Great Lakes Loons are part of a non-profit foundation dedicated to regional youth organizations and community revitalization in Mid-Michigan. This strong local engagement presents opportunities to offer sponsorships, community programs, and partnership initiatives aligned with their economic and civic development goals.

Media and Digital Presence With a robust digital presence including social media and occupied media channels like ESPN 100.9-FM, the Loons are receptive to targeted advertising, content marketing, and digital sponsorships that can enhance their brand visibility and fan engagement across platforms.

Venue Visibility Dow Diamond, recognized as a premier minor league stadium, provides a high-profile venue for experiential marketing, event sponsorships, and amenities that attract local families and sports enthusiasts, enabling partnerships with brands seeking event-based exposure.

Economic Potential Generating revenue between 25 to 50 million dollars, the organization indicates a sizable audience base and strong community support, offering opportunities for B2B collaborations, merchandise sales, and premium event packages that cater to local businesses and partners.

Technological Integration The Loons’ use of advanced digital tools such as Google Tag Manager, SiteCatalyst, and RequireJS demonstrates their openness to innovative tech solutions, providing a pathway for businesses offering data analytics, digital marketing services, or fan experience technologies to engage with their operations.

Great Lakes Loons Tech Stack

Great Lakes Loons uses 8 technology products and services including DoubleClick for Publishers (DFP), SiteCatalyst, RequireJS, and more. Explore Great Lakes Loons's tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • SiteCatalyst
    Analytics
  • RequireJS
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Qualtrics
    Online Form Builders
  • Google Tag Manager
    Tag Management
  • Twitter
    Widgets

Media & News

Great Lakes Loons's Email Address Formats

Great Lakes Loons uses at least 1 format(s):
Great Lakes Loons Email FormatsExamplePercentage
FLast@loons.comJDoe@loons.com
87%
First@loons.comJohn@loons.com
9%
Last@loons.comDoe@loons.com
3%
First.Last@loons.comJohn.Doe@loons.com
1%

Frequently Asked Questions

Where is Great Lakes Loons's headquarters located?

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Great Lakes Loons's main headquarters is located at 825 East Main Street Midland, Michigan 48640 United States. The company has employees across 1 continents, including North America.

What is Great Lakes Loons's phone number?

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You can contact Great Lakes Loons's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Great Lakes Loons's official website and social media links?

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Great Lakes Loons's official website is loons.com and has social profiles on LinkedIn.

What is Great Lakes Loons's SIC code NAICS code?

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Great Lakes Loons's SIC code is 7997 - Membership Sports and Recreation Clubs NAICS code is 7112 - Spectator Sports.

How many employees does Great Lakes Loons have currently?

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As of February 2026, Great Lakes Loons has approximately 87 employees across 1 continents, including North America. Key team members include Chief Financial Officer: J. C.Vice President - Baseball Operations: T. W.Vice President Of Business Development: K. S.. Explore Great Lakes Loons's employee directory with LeadIQ.

What industry does Great Lakes Loons belong to?

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Great Lakes Loons operates in the Spectator Sports industry.

What technology does Great Lakes Loons use?

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Great Lakes Loons's tech stack includes DoubleClick for Publishers (DFP)SiteCatalystRequireJSjQuery UIjQueryQualtricsGoogle Tag ManagerTwitter.

What is Great Lakes Loons's email format?

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Great Lakes Loons's email format typically follows the pattern of FLast@loons.com. Find more Great Lakes Loons email formats with LeadIQ.

When was Great Lakes Loons founded?

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Great Lakes Loons was founded in 2006.

Great Lakes Loons

Spectator SportsMichigan, United States51-200 Employees

The Great Lakes Loons are the High-A partner of the Los Angeles Dodgers and members of the Midwest League. On June 2, 2006, the Michigan Baseball Foundation, a 501(c)(3) non-profit corporation, finalized the purchase agreement of the Southwest Michigan Devil Rays, paving the way for the team to be relocated to Midland, MI.

Centrally located in downtown Midland, beautiful Dow Diamond has been the home of the Loons since the inaugural game on April 13, 2007. Dow Diamond has established itself as one of the premier minor league stadiums in the country, earning several awards in the process.

The Michigan Baseball Foundation was established to bring affordable, family-friendly entertainment to Mid-Michigan. Through the Great Lakes Loons and Dow Diamond, MBF aims to revitalize and reinvigorate the region and promote greater economic and civic prosperity. 

MBF, in accordance with the IRS, formed for the purpose of supporting regional youth organizations. The foundation received initial funding from the Dow Corning Corporation, The Dow Chemical Company Foundation, The Herbert H. and Grace A. Dow Foundation, The Rollin M. Gerstacker Foundation, The Charles J. Strosacker Foundation, and The Bill and Linda Stavropoulos Foundation.

ESPN 100.9-FM is the radio flagship home of the Great Lakes Loons. The station was purchased by the Loons organization on March 25, 2008. MBF helped finance the purchase and funded the construction of the radio studio in the Dow Diamond press box, overlooking the baseball field, which was completed in January 2009.

Follow the Loons on Twitter & Instagram: @greatlakesloons

Like the Loons on Facebook!

Section iconCompany Overview

Headquarters
825 East Main Street Midland, Michigan 48640 United States
Phone number
Website
loons.com
SIC Code
7997 - Membership Sports and Recreation Clubs
NAICS Code
7112 - Spectator Sports
Founded
2006
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Great Lakes Loons's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Great Lakes Loons's revenue is estimated to be in the range of $25M$50M

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